Since 2009
HEVEA began in Copenhagen, where our founder, Terese, started the journey in 2008. The company and our first collection officially launched in 2009 inspired by a very real need. When Terese became a mother to her firstborn, Augusta, she struggled to find baby products that matched her values. Almost everything on the market was made from plastic or silicone, and none of it felt like the natural, safe choice she wanted for her child.
That search led her to natural rubber a renewable, strong, and durable material tapped gently from the Hevea tree. She fell in love with its potential. Together with a talented designer, Terese created the very first product: The HEVEA pacifier. A small idea that grew into something much bigger.
From the beginning, HEVEA products were never made just to consume, they were made to serve a real purpose and respond to real needs. Whether it’s for babies, for dogs, or for period care, every product exists because there was a genuine gap to fill with a natural, responsible alternative.
Since then, HEVEA has expanded far beyond that first pacifier. What began as a baby brand has grown into a wider lifestyle universe, offering natural alternatives that replace plastic wherever possible.
Today, our range includes products for babies, dogs, period care, and the home - all crafted with the same dedication to quality, natural materials, and meaningful, purposeful design.
From Copenhagen to the world, HEVEA continues to evolve with one goal at heart: creating beautiful, functional products made from nature and designed for everyday life.
VISION: A future rooted in nature.
PURPOSE: HEVEA exists to create thoughtfully designed alternatives to conventional plastic products using natural rubber and other carefully selected materials, while using business as a force for positive change.
hevea
ROOTED IN THE SOIL
The only limitations in our designs and developments are that they have to be made from rubberwood and natural rubber from the Hevea tree. However, these limitations are minimal as we continue to explore and understand these materials better.
OUR PRINCIPALS & POLICIES
All you need to know
Fair Work & Inclusion
HEVEA is committed to providing a workplace built on fairness, inclusion and equal opportunity.
We:
- Recruit, develop and promote employees based on qualifications, skills and experience.
- Promote equal opportunity throughout employment.
- Do not tolerate discrimination, harassment or bullying.
- Foster an inclusive workplace where everyone feels respected, heard and able to contribute.
- Support employee wellbeing, learning and professional development.
We believe diverse perspectives strengthen our organisation and contribute to better decisions.
Responsible Public Policy Engagement & Lobbying Policy
Purpose
At HEVEA, we believe businesses have a responsibility to contribute positively to society. While our primary focus is
designing responsible products made from renewable natural materials, we
recognise that responsible public policy can help accelerate the transition
towards a more sustainable, circular and equitable economy.
This policy outlines how HEVEA approaches public policy engagement and lobbying in a transparent, ethical and responsible manner.
Scope and Definitions
For the purpose of this policy, public policy
engagement and lobbying includes:
Direct engagement with public officials,
regulators or government representatives.
Participation in public consultations and
legislative processes.
Advocacy through trade associations, business
networks or industry organisations.
Collaboration with NGOs, certification bodies,
industry partners and other stakeholders to support policy development on
environmental and social issues.
This policy applies to:
All HEVEA employees.
Senior Management.
Any third parties acting on HEVEA's behalf, incl. consultants, advisers or agencies engaged in public policy
activities.
Our Commitment
HEVEA is committed to ensuring that any public policy engagement:
Supports our purpose and company values.
Promotes responsible business practices.
Contributes positively to environmental and social outcomes.
Is conducted with honesty, transparency and integrity.
Complies with all applicable laws and regulations.
We believe businesses should advocate for policies that create long-term value for society rather than seeking unfair commercial advantage.
At present, HEVEA does not engage in direct lobbying of public officials, such as targeted meetings or campaigns intended to influence specific legislation or regulatory decisions. Where HEVEA
participates in public consultations, collaborative initiatives or other public
policy activities, we do so transparently and in accordance with this policy.
Should HEVEA engage in material lobbying activities in the future, we commit to publicly reporting our material lobbying positions and any political contributions on an annual basis through our website and, where applicable, our B Corp profile.
Areas of Engagement
Where appropriate, HEVEA may engage with policymakers, NGOs, certification bodies, industry organisations and other
stakeholders on issues aligned with our purpose, including:
Climate action and greenhouse gas reduction
Circular economy and waste reduction
- Responsible material innovation
- Sustainable product design
- Supply chain transparency
- Human rights and responsible sourcing
- Women's health and menstrual equity
- Consumer product safety
- Responsible business regulation
Principles for Public Policy Engagement
Transparency: We communicate openly about our policy positions and make this policy publicly available.
Integrity: Our advocacy is evidence-based and consistent with our publicly stated commitments and business practices.
Collaboration: We believe lasting change requires collaboration across business, government and civil society. We actively seek constructive
dialogue with relevant stakeholders to help develop solutions that benefit
people and the planet.
Respect: We engage professionally, respectfully and in good faith with all stakeholders, recognising diverse perspectives and encouraging
open dialogue.
Compliance: All public policy engagement will comply with
applicable legislation, ethical standards and anti-corruption requirements in
the countries where we operate.
Political ContributionsHEVEA does not make financial or in-kind contributions to political parties, political candidates or election campaigns, either directly or indirectly through intermediaries.
Any exception would require prior approval from HEVEA Management, acting as the company's highest governing body, and would be
publicly disclosed where legally required.
Trade Associations and Industry Organisations
HEVEA may participate in trade associations, business networks and collaborative initiatives where these organisations support responsible business practices and align with our purpose and values.
We expect the organisations we join to promote responsible environmental, social and governance practices and to avoid lobbying that conflicts with our environmental and social commitments.
Where material misalignment is identified, HEVEA will first seek constructive dialogue with the organisation. If the misalignment cannot be resolved, HEVEA will consider adjusting or ending its participation.
Governance
Responsibility for public policy engagement rests with HEVEA Management, which serves as the company's highest governing body.
Management is responsible for ensuring that:
Public policy activities remain aligned with HEVEA's purpose and values.
Public policy engagement is conducted ethically, transparently and in compliance with applicable laws.
This policy is reviewed annually and updated where necessary to reflect changes in HEVEA's activities, legal requirements or best practice.
Any material changes to this policy are formally approved by HEVEA Management.
Public Availability
This HEVEA Responsible Public Policy Engagement & Lobbying Policy is publicly available on HEVEA's website as part of our commitment to transparency, responsible governance and accountability.
Should HEVEA engage in material lobbying activities in the future, we will publicly disclose our material lobbying
positions and any political contributions annually through our website and,
where applicable, our B Corp profile.
Approval
This policy has been reviewed and approved by HEVEA Management, acting as HEVEA's highest governing body.
Version: 1.0
Approved by: HEVEA Management
Approval Date: June 2026
Review Cycle: Annual
Human Rights & Stakeholder Grievance Mechanism
HEVEA is committed to conducting business responsibly and respecting human rights throughout our operations and value chain.
As part of this commitment, HEVEA provides an accessible and trusted grievance mechanism that enables stakeholders to raise concerns regarding our operations, supply chain or business relationships.
Our grievance mechanism forms an integral part of HEVEA's Human Rights Due Diligence process and can be used to report any actual or potential adverse impacts on people connected to our business.
Beyond resolving individual concerns, we use information from grievances to identify patterns, improve our practices and due diligence processes, and prevent similar issues from arising in the future.
The mechanism is available to:
- Employees
- Workers in our value chain
- Suppliers and business partners
- Customers and end users
- Local communities
- Civil society organisations
- Any other relevant stakeholders
How to Submit a Grievance
Grievances may be submitted anonymously and in the complainant's preferred language.
They can be submitted by email to:
Where digital access is limited, grievances may also be submitted in writing through trusted intermediaries.
Grievances may be submitted in Danish, English or relevant local languages.
Information about this grievance mechanism and the grievance email address is made available on HEVEA's website and, where relevant, through employee communications, supplier onboarding materials and other stakeholder communications to help ensure awareness and accessibility.
All grievances are received and managed by HEVEA's Founder and CEO, Terese Hoffeldt, who is responsible for administering the grievance mechanism.
How We Handle Grievances
1. Acknowledgement (within 7 days)
We acknowledge receipt of the grievance.
2. Assessment (within 30 days)
We review the information provided and may request additional information where necessary.
3. Outcome (normally within 45 days)
We aim to communicate our findings together with any planned corrective actions within 45 days of receiving the grievance. Where additional time is required due to the complexity of the matter, we will inform the complainant and explain the expected timeline.
If a grievance is not accepted under this mechanism, we will explain the reasons for our decision.
If the complainant disagrees with the outcome, they may request that the case be reviewed by HEVEA Management.
4. Closure
We confirm that the grievance has been resolved or inform the complainant of the next steps where additional action is required.
Where a grievance has been submitted anonymously, HEVEA will investigate the matter but will be unable to communicate the outcome directly due to the absence of contact information.
Responsibility for the Grievance Mechanism
Overall responsibility for HEVEA's grievance mechanism rests with the Founder and CEO, Terese Hoffeldt.
She is responsible for:
- Administering the grievance process
- Ensuring grievances are investigated appropriately
- Maintaining the Grievance Register
- Recording how grievances have been handled and resolved
- Reporting annually to HEVEA Management on grievances received, actions taken and lessons learned
Where a grievance concerns HEVEA's Founder & CEO or HEVEA Management, the case will be reviewed by an alternative designated person or an independent external adviser to ensure impartiality and fair treatment of all parties.
Justice, Equity, Diversity & Inclusion Policy
JEDI Commitment
HEVEA recognises that our decisions even as a micro enterprise can affect people within our organisation, among our business partners and throughout our value chain.
This commitment forms HEVEA's public Justice, Equity, Diversity & Inclusion (JEDI) policy and guides our JEDI actions, objectives and continuous improvement.
We are committed to creating a workplace and business culture built on fairness, respect and equal opportunity.
Act against discrimination and systemic inequalities and treat all people with dignity and respect regardless of gender, gender identity, age, race, ethnicity, nationality, disability, religion or belief, sexual orientation, family status, socioeconomic background or any other protected characteristic.
Promote equal opportunities throughout recruitment, employment, development and collaboration.
Create inclusive and safe working environments and partnerships where diverse perspectives are welcomed, heard and taken seriously.
Engage employees, suppliers, partners and other relevant stakeholders and use their feedback to inform and strengthen our JEDI priorities and actions.
Review relevant policies, practices and business processes through both a JEDI and human rights perspective and improve them where barriers or inequalities are identified.
We recognise that creating an inclusive business is an ongoing process.
We are committed to learning, improving and translating this commitment into concrete actions, objectives and continuous improvement over time.
Governance and Review
This Human Rights & JEDI Commitment and Policy has been approved by HEVEA Management, which serves as the company's highest governing body.
The policy is publicly available on HEVEA's website and is communicated internally to employees and externally to relevant stakeholders.
HEVEA will review this policy and its related practices at least every 36 months, or sooner if significant changes occur in legislation, recognised good practice or our business activities.
Approval
Approved by: HEVEA Management
Approved by: Terese Hoffeldt, Founder & CEO
Date: 26 June 2026
Next Review: June 2029
