Our Journey
HEVEA' Memory Lane & Beyond
2009
The Beginning
HEVEA launched its first Natural Rubber Pacifier, which quickly became popular among parents seeking a natural alternative. Soon after, the award-winning Panda Teether was introduced, marking the start of HEVEA’s collaboration with WWF.
2010
Alfie Arrives
Inspired by The Slow Death of the Rubber Duck, HEVEA launched Alfie the Rubber Duck as a natural alternative to plastic bath toys. Named after founder Terese’s son Alfred, Alfie quickly became part of the HEVEA family.
2011
Smarter Everyday Solutions
HEVEA introduced the Pond Collection, one of the first natural rubber bath toy ranges designed without holes to help prevent mould and dirt build-up. This was followed by the HEVEA Placemat, created to make mealtimes cleaner and less messy.
2012
A Friend Called Kawan
Inspired by a young boy she met at a rubber plantation in Malaysia and his bond with his duck, HEVEA created Kawan. Named after the Malay word for “friend,” Kawan became one of the brand’s most loved products.
2013
The Star Ball
HEVEA launched the Star Ball as a natural alternative to plastic sensory balls, and it quickly became one of the brand’s most iconic products.
2014
Innovation in Feeding
The HEVEA 2:1 Glass Baby Bottle is introduced with a protective Star Ball sleeve, helping little hands grip the bottle while protecting the glass from accidental drops.
2015
Safer Bath Time
HEVEA launches its first Bath Mats, helping create safer bathing environments for babies and toddlers.
2016
Soothing Little Smiles
HEVEA expanded its product range with Teething Rings for natural teething relief and introduced its first wooden toys made from Fair Trade-certified rubberwood, reinforcing its commitment to responsible sourcing.
2017
Expanding Beyond Baby
Rubberwood Stools are introduced, expanding HEVEA's focus into combing rubberwood from fallen trees and the natural rubber parts ( socks and fingerprint top) helps the functionality of the stool
2018
Making Waves
HEVEA launches the Sand Shaper Trio beach set and Swim Fins, created from a belief that even beach toys can be designed differently bringing more natural materials to outdoor play while helping reduce our dependence on plastic.
2019
A World's First
HEVEA launched the world’s first coloured Natural Rubber Pacifier, introducing the debut collection, Mellow Malay.
2020
Growing A Forest
HEVEA launched Swim Walkers and partnered with Tree-Nation to create the HEVEA Forest in the Amazon, supporting biodiversity and reforestation efforts.
2021
New Categories, New Impact
Inspired by the adoption of rescue dog Freddy, HEVEA expanded into pet products beginning with the Star Ball and Moon Ball toy, which is also designed around safety and thoughtful design. The same year, HEVEA also launched Splash Toys and became Vegan Certified.
2022
Innovation With Purpose
HEVEA expanded into menstrual care with the Loop Cup, supported Women-to-Women initiatives including reusable bag projects and efforts to combat period poverty, and became a Certified B Corporation.
2023
Supporting Every Feeding Journey
The Wide Neck Baby Bottle and Breast Shield are launched, giving families even more feeding choices and flexibility.
2024
Continuing to Grow
HEVEA continues to expand its pet collection with the Planet Ball, Licking Mat, collapsible travel bowl, and poo bags - practical solutions designed to support everyday adventures with our four-legged family members.
2025
Bath Mats for Everyone
HEVEA expands its bath mat collection with products designed for adults, available in multiple colours, shapes, and sizes.
Beyond Products
HEVEA’s mission extends beyond creating products by supporting women, local communities, and sustainable initiatives. Through work-from-home opportunities, Women-to-Women programs, and partnerships focused on health and social impact, HEVEA helps create meaningful opportunities while prioritizing responsible practices through certifications and partnerships that benefit both people and the planet.
